He says the three keys to Taffer’s Tavern success are: 1) quality of experience, encompassing service and product quality, 2) the atmosphere of the environment, when a guest walks in and feels the energy,3 ) financial modeling, aimed at keeping labor costs down. and Boston area, and then aim at the New York suburbs. The ones that build the right brand and connect with customers present an opportunity to get noticed,” Taffer says.īy the end of 2021, he expects to have three Taffer’s Taverns each in the Atlanta, Washington, D.C. For nearly four decades, Jon Taffer has been at the forefront of the business. “After the pandemic, all the loyalty will be gone. Jon Taffer: hospitality expert and host/executive producer of Bar Rescue. “I think it’ll be a boom time for new restaurants,” he exclaims. And if the vaccine goes live in 2021, the first thing most people will want to do is go out to dinner and celebrate. He’s trying to create a homey, warm atmosphere. Its guidelines encourage staff to “let your personality shine.” and engage in “interactive dynamics, which is the science of making you, feel special.”īut Taffer downplays the notion that opening during a pandemic is ill-advised. He says, “New Jersey and Connecticut are tracking ahead of last year, and Georgia is about 70% of where it was. We’re coming out of the pandemic.”įurthermore, he expects about 50% of existing restaurants will shutter.
Sounding like a marketing whiz, he says, “Our slogan is, a bar is a bar, but a tavern has soul.” Taverns are calming and relaxing, without bright lights and loud music.” Taffer says he explored a variety of restaurant concepts including bars and lounges, “but tavern was the right fit conceptually. “Our labor costs run 40% less than the average restaurant that’s a big deal,” says Taffer, who is based in Las Vegas, Nevada. In each episode of this programme, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. To reinvent it, Taffer focused more on using computer technology in the kitchen, and relying on robotics thereby reducing staff and cutting costs. Bar Rescue Available on Prime Video Jon Taffer is the Gordon Ramsay of the bar and nightclub business. Since many states have passed $15 an hour minimum wage and permit employee tip credits, wages had skyrocketed, making their business model untenable, he claims
Taffer says that based on Bar Rescue’s Nielsen ratings of 91 million followers, “using my own brand was a natural.”Īs a former restaurant owner and consultant, Taffer came to the conclusion that “the casual dining model doesn’t work anymore.” Pre-pandemic, “We couldn’t find employees.
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